HEROCLIP | SEATTLE
Meet the Maker
CEO and Founder Mina Yoo came up with the idea for the Heroclip when she was a professor of entrepreneurship at the University of Washington and was training to summit Mt. Rainier after the birth of her first baby.EO and Founder Mina Yoo came up with the idea for the Heroclip when she was a professor of entrepreneurship at the University of Washington and was training to summit Mt. Rainier after the birth of her first baby.
What is Heroclip?
Heroclip is a hybrid gear clip with a built-in hook that helps keep gear tethered, upright, off the ground and within reach. Our double patent granted Heroclip rotates 360 degrees, folds at two points for maximum versatility and features a rubber tip on its hook so your gear will stay put. When not in use, the hook folds and nests onto the clip for a compact form.
Shortly after Mina had her first baby, she decided to summit Mt. Rainier as a health and fitness goal. Carrying her baby's stuff and her weighted backpack for training on a daily basis led to a realization: Two hands are simply not enough for all the gear that comes with living a full, adventurous life. With no background in manufacturing or design, but after fruitless searching for an all-purpose, crossover hanging tool that could go from activity to activity, Mina decided to create an “extra hand” in the simplest possible form. Heroclip is the result.
Quote to live by?
“Simplicity is the ultimate sophistication.” – Leonardo da Vinci. This quote guided the HEROCLIP design.